West End Dashboard

Maximise ticket yield by understanding how audiences spend changes
across customer segments and regions

© Festival and King's Theatres Edinburgh   

West-End Benchmarking

Compare how your show is selling compared to the rest of the West End week-by-week, and keep your sales on track. Keep ticket yield high by understanding if your audience buys higher priced tickets elsewhere.

Create strategies to sell more tickets

Maximise ticket yield by seeing which audiences book higher-priced tickets elsewhere, or prefer to book in advance. Explore your ticket sales interactively on a map, and discover where you could be pushing higher priced tickets, and where discount messaging will be required.

Understand your catchment area

Interactive maps show how far your show has penetrated into audiences within London, the South East and nationally. Producers and Marketing Agencies can plan strategies and extend the life of the show by knowing which regions have the greatest interest and how audiences change over time.


You will receive:

  • Interactive report updated daily accessed by logging onto purpleseven.com

* Please note all prices are exclusive of UK VAT.
Annual Licence


per month
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