Purple Seven Insights

The largest theatre audience insight report offering UK wide benchmarking

© Steve Tanner/Hall For Cornwall   

An industry standard

Purple Seven Insights (PSi) is the longest-established theatre benchmarking solution, with more subsidised and commercial venues nationwide than any other tool.

Based on 300 million ticket sales, PSi provides unparalleled results for theatres to increase ticket sales.

Delivered to you on a regular basis to enable tracking and monitoring of changes of audiences throughout the year.

Why it's free

We believe that when arts organisations work together they gain a better understanding of what arts audiences want, and therefore we want to support this process.

Purple Seven Insights is our free solution to the industry to help all organisations of every size to delve deeper into insights for your audience and be able to compare this to the sector as whole.

Audiences in context

Your Purple Seven Insights dashboard displays whether you share an audience with other local venues alongside your share of visits and revenue.

Understand how your audience has changed, from first timers to active bookers helping you to focus on the right customers to achieve your goals.

Enhance your strategy by knowing where to find new audiences and target your marketing activity.

You will receive:

  • FREE online dashboard delivered every quarterly by email
  • Analytics on your Theatre's Catchment Area
  •  Overview of your Market Share
  • Analysis of Retention, Frequency and Value of ticket sales
  • Compare against National Benchmarks


Download more information on FREE PSi, here

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