GENDER IN THEATRE: UK THEATRE MAGAZINE
Purple Seven finds 65% of audiences are female, but less than 40% of actors, writers and directors.
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A MERRY CHRISTMAS FOR THEATRES AND AUDIENCES
This study reflects on the ticketing data and opinions of theatre goers during the Christmas 2014 period.
GOING WITH THE FLOW
This study reflects on the performance of the performing arts industry over the last three calendar years (2012 – 2014).
CONTEXT IS EVERYTHING
Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides
MY AUDIENCE,OUR AUDIENCE
A ‘big data’ perspective reveals that a quarter of  so-called ‘new attenders’aren’t new to the arts at all, and frequent attenders are exploiting ticket  discounts aimed at engaging new customers.
THEATRE-GOERS ARE FEWER BUT MORE ACTIVE THAN PREVIOUSLY THOUGHT
Nearly a quarter of UK ticket revenues are generated by  just 2.5% of customers,and over 2m so-called theatre attenders have lapsed, according to ground-breaking research.
THEATRELAND-BUT NOT AS YOU KNOW IT
The theatre audience is 40% smaller than we thought.  A study into the true size of the UK theatre market
A NEW PERSPECTIVE OF THEATRE GOING IN ENGLAND
This study examines the different journeys ticket buyers  take when attending the arts for the first time.
SEIZING THE MOMENT
Which is more influential over repeat attendance – performance or venue? some of the surprising findings that emerge when  audiences are invited to complete a survey about an event they’ve just attended.
RETURN OF THE CUSTOMER
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more  relevant and targeted approach, which should ensure that customers stay happy and, crucially, return.